2026德國ProWein活動報導 1

報導來源: ProWein Düsseldorf 官方媒體內容 當世界快速翻轉，ProWein佈局未來，連結專業與消費者

ProWein國際酒展於2026年3月15日至17日Düsseldorf舉行，共吸引來自63個國家、3,400家參展商，以及來自 105 個國家31,000名專業買家與業界人士。

📍數位媒合強化商業決策

在市場逐漸整併的環境下，ProWein 更加專注於提升展會的專業價值與商業效率。透過官方 App 與媒合工具 Fair Mat。

✨展區與亮點:

．ProWein Agora：成為市場分析與產業趨勢的重要交流平台

．Sparkling Visions：打造國際氣泡酒專區，吸引高度關注

．ProWein Zero：聚焦 No/Low 酒精趨勢，設立專屬品飲區

．ProSpirits：擴展至 500 家來自 50 國的烈酒展商，規模顯著提升

．ProWein City Vibes：舉辦 64 場活動， 連結餐飲業者與消費者

．寧夏賀蘭山東麓葡萄酒產區：由仁益源酒莊、迦南美地酒莊、賀蘭晴雪酒莊、西班酒莊、木蘭朵酒莊、賀蘭紅酒莊、皇蔻酒莊、華昊酒莊8家精品酒莊組成，酒莊莊主、釀酒師與嘉賓深度交流、了解賀蘭山風土故事。

ProWein Germany 2026 Event Report (1)

Source: Official media content from ProWein Düsseldorf

As the world rapidly evolves, ProWein is shaping the future by connecting professionals and consumers.

The ProWein international trade fair was held in Düsseldorf from March 15 to 17, 2026, attracting 3,400 exhibitors from 63 countries, along with 31,000 professional buyers and industry experts from 105 countries.

📍 Digital Matchmaking Enhances Business Decisions

Amid increasing market consolidation, ProWein has placed greater emphasis on enhancing its professional value and business efficiency. Through its official app and matchmaking tool, Fair Match, the platform supports more precise and effective business connections.

✨ Exhibition Zones & Highlights:

ProWein Agora: A key platform for market analysis and industry trend discussions

Sparkling Visions: A dedicated international sparkling wine zone attracting strong attention

ProWein Zero: Focused on the no/low-alcohol trend, featuring a dedicated tasting area

ProSpirits: Expanded to 500 spirits exhibitors from 50 countries, showing significant growth

ProWein City Vibes: Hosted 64 events, connecting hospitality professionals with consumers

Helan Mountain East Foothills Wine Region (Ningxia):

Represented by eight boutique wineries—Renyiyuan Winery, Kanaan Winery, Helan Qingxue Winery, Xiban Winery, Mulando Winery, Helan Hong Winery, Huangkou Winery, and Huahao Winery. Winery owners, winemakers, and guests engaged in in-depth exchanges, gaining deeper insights into the terroir and stories of Helan Mountain. 課程專線: 02-25973051. aowmarketing@wineaow.com

#珍愛AOW學苑 #專業學品酒在AOW #未滿18歲禁止飲酒 #AOW國際酒展報導 #ProWein2026

文字圖片來源: ProWein