2026德國ProWein國際酒展 - 大會活動報導(第一篇)
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Prowein 官方新聞稿: 資料來源由大會提供 當世界快速翻轉，ProWein佈局未來，連結專業與消費者
ProWein國際酒展於2026年3月15日至17日Düsseldorf舉行，共吸引來自63個國家、3,400家參展商，以及來自 105 個國家31,000名專業買家與業界人士。
📍數位媒合強化商業決策
在市場逐漸整併的環境下，ProWein 更加專注於提升展會的專業價值與商業效率。透過官方 App 與媒合工具 Fair Mat。
✨展區與亮點:
．ProWein Agora：成為市場分析與產業趨勢的重要交流平台
．Sparkling Visions：打造國際氣泡酒專區，吸引高度關注
．ProWein Zero：聚焦 No/Low 酒精趨勢，設立專屬品飲區
．ProSpirits：擴展至 500 家來自 50 國的烈酒展商，規模顯著提升
．ProWein City Vibes：舉辦 64 場活動， 連結餐飲業者與消費者
．寧夏賀蘭山東麓葡萄酒產區：由仁益源酒莊、迦南美地酒莊、賀蘭晴雪酒莊、西班酒莊、木蘭朵酒莊、賀蘭紅酒莊、皇蔻酒莊、華昊酒莊8家精品酒莊組成，酒莊莊主、釀酒師與嘉賓深度交流、了解賀蘭山風土故事。
2026 Germany ProWein International Wine Exhibition - Event Report
As the world rapidly evolves, ProWein positions itself for the future by connecting professionals and consumers
The 2026 ProWein International Wine Exhibition took place from March 15 to 17 in Düsseldorf, attracting 3,400 exhibitors from 63 countries and 31,000 professional buyers and industry representatives from 105 countries.
1. France: Union des Grands Crus de Bordeaux
The French "Union des Grands Crus de Bordeaux" showcased its latest vintage wines. Germany and Austria joined forces to exhibit together in Hall 1.
2.Italy: Hall 3
Italian regions such as Puglia, Tuscany, Calabria, Valpolicella, Piedmont, Lugana, Valdobbiadene, Brescia, Prosecco DOC, and Monferrato established joint booths to highlight their unique offerings.
3.Portugal: Hall 7a
Portuguese wine regions, including ViniPortugal, Tejo Wines, Vinho Verde, and Beira Wines, were represented through collaborative booths.
4. Spain: Hall 6
Spain showcased its major wine regions, including Rioja, Ribera del Duero, Rueda, Valencia, and the debut appearance of Toro.
5. Central and Eastern Europe: Hall 3
Countries such as Hungary, Slovenia, Croatia, Bulgaria, the Czech Republic, Moldova, and Turkey were all present with national pavilions. Montenegro and Azerbaijan made their debut appearances, while Georgia, Cyprus, and North Macedonia returned to compete on the international stage.
6. New World Wine Regions
New World wine regions such as Argentina, Chile, New Zealand, South Africa, California, Brazil, Japan, and China's Ningxia Helan Mountain East Foothills Wine Region participated. The Ningxia region was represented by eight boutique wineries.
Innovative Digital Matchmaking for Business Optimization
In a market environment that is increasingly consolidated, ProWein focused on enhancing the professional value and commercial efficiency of the exhibition. By leveraging the official app and matchmaking tool, "Fair Mat," participants were able to connect seamlessly and make informed business decisions.
Exhibition Areas and Highlights
ProWein Agora: A vital platform for market analysis and industry trend discussions.
．Sparkling Visions：
Sparkling Visions: An international sparkling wine section that garnered significant attention.
．ProWein Zero：
ProWein Zero: A dedicated tasting area focusing on the growing trend of no/low-alcohol beverages.
．ProSpirits: Expanded to include 500 spirits exhibitors from 50 countries, marking a substantial increase in scale.
．ProWein City Vibes: Organized 64 events to bridge the gap between the food and beverage industry and consumers.
Ningxia Helan Mountain East Foothills Wine Region
The Ningxia Helan Mountain East Foothills Wine Region was represented by eight boutique wineries, including Ren Yiyuan Winery, Canaan Winery, Helan Qingxue Winery, Xixia King Winery, Mulan Winery, Helan Red Winery, Imperial Court Winery, and Huahao Winery. Winemakers, winery owners, and guests engaged in in-depth exchanges, sharing the unique stories of Ningxia's terroir and its winemaking journey. 課程專線: 02-25973051. aowmarketing@wineaow.com
文字圖片來源: ProWein
